Examples: Acting on Insights

Plan for Success — Work with your Civitas Learning Director of Customer Development to develop a strategic enablement plan — a plan for how you will use your Analytics tools to guide your decisions, actions, and goals for lifting students.

1. To start, define, align, and adjust your institutional goals for
   1. Persistence (enrolling in the next term)
   2. Completion (earning a credential on time)
   3. Adoption (of Civitas Learning tools by advisors, faculty, and students)
2. To make best use of insights,
   1. Identify actionable insights
   2. Plan strategic activities across the product suite
   3. Measure the impact
3. Hold biweekly or monthly strategic meetings to iterate throughout the student lifecycle
4. Join Civitas Learning webinars and follow blogs to benefit from other institutions’ learnings

Examples — Analytics mean nothing if those insights are never applied to change outcomes. Following are examples of how to map a tangible path from data insights to effective action:

 

Struggling Transfers

Say that you are looking at your late-program (at least 90 credits) transfer students, particularly those who seem to be struggling:

• 3.0 GPA or lower
• 2.8 LMS logins per week or fewer

Insights — Suppose the findings show that the powerful predictors (which are your keys to intervention) for this group are these three:

• Ratio of credits earned to credits attempted
• LMS activity
• Days enrolled prior to start of term

Actions — Based on these findings, you’d target them for engagement in specific areas:

1. Intervene to reduce course withdrawals and failures.
2. Facilitate greater participation in LMS course features.
3. Encourage them to register early for next term.

Hispanic Students

Say that you are looking at your Hispanic students, particularly those who seem to be struggling:

• 3.0 GPA or lower
• Only 85% or fewer of credits attempted were earned

Insights — Suppose the findings show that the powerful predictors (which are your keys to intervention) for this group are these three:

• Cumulative GPA
• Change in GPA
• Course load prior to term start

Actions — Based on these findings, you’d target them for engagement in specific areas:

1. Recommend appropriate support actions.
2. Increase their use of recommended services.
3. Encourage them to register for additional credit hours.

Delayed Registration

Say that you are looking at your spring/summer students, particularly those still unregistered for fall.

Insights — Suppose the findings show these insights:

• 1000 active undergraduates didn’t register early for fall this time
• Over half (56%) have GPAs of 2.75 or higher

Actions — Based on these findings, you’d target them for engagement in specific areas:

1. Immediately begin a series of outreach campaign nudges to engage them.
2. Assure them that they matter to the learning community.
3. Encourage them to re-enroll for fall promptly.

Summer Dip

Say that you are looking at your spring/summer students, particularly those whose grades dropped significantly compared to their last term.

Insights — Suppose the findings show these insights:

• 1100+ active undergraduates earned a GPA at least .5 points lower than last term
• 30% have a cumulative GPA of 2.75 or higher
• Over 35% have not registered for fall term

Actions — Based on these findings, you’d target them for engagement in specific areas:

1. Immediately begin a series of outreach campaign nudges to engage them.
2. Assure them that students commonly experience barriers but they can overcome them.
3. Encourage them to re-enroll for fall promptly.

Stalled Transplants

Say that you are looking at transfer students who are completing very few credits at your institution.

Insights — Suppose the findings show these insights:

• Nearly 400 transfer students earned 7 or fewer credits in 1 or 2 terms
• 33% of these are not registered for fall term
• 69% have a cumulative GPA of 2.75 or lower

Actions — Based on these findings, you’d target them for engagement in specific areas:

1. Immediately begin a series of outreach campaign nudges to engage them.
2. Have a student ambassador call them with an encouraging “mattering” message.
3. Connect them with an advisor to plan for fall promptly.

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